Victorinox Midnight Manager

Copy: Sure, the original Swiss Army knife by Victorinox is part of the official NASA equipment list. But even though it's on the space shuttle, it's not exactly out of this world. So what is? The new Midnight Manager. It's compact, but has ten useful features, such as a ballpoint pen, scissors, screwdriver, and light. And it's available in three translucent colors. So get the tool the astronauts would be moonstruck over. The Midnight Manager.

College assignment to create a 3-piece magazine campaign for a new line of knives from the maker of the Swiss Army Knife, focusing on its modern, fashionable characteristics.

Responsibilities: Concept, design, copy.